What Most Housing Market News Gets Wrong
Let’s get one thing clear. Context in content is always important. But when it comes to the housing market, especially the one we’ve seen the last few years, it’s even more crucial. Why? Because the market trends in recent years are anything but normal. So, when you’re answering questions or dodging objections, context matters even more. Let’s break down an example. This is a recent headline a major news outlet published: We’re all guilty of seeing headlines and jumping to conclusions. We’re especially guilty of not diving in and reading the entire article to understand the full context of how that statement came to be. But words like “price drop” are alarming when it comes to the housing market. They give the impression that home prices will fall, possibly significantly, this year. Opinions are formed, conclusions are made, and misinformation is spread. However, this headline couldn’t be further from the truth. That’s where context comes in. If you look a...