How to Sell Your Home for Full Price
Often, homeowners try to “test the market” with a higher than fair-market price when first listing their home. That can be a poor marketing strategy. When your agent tries to talk you out of it: Listen! Setting “too high a price” will be too high a price for you to pay in the end. Results from too high an initial price Lowering your price after listing causes a chain-reaction in the marketplace that reduces the status of your listing. In the eyes of other agents that might bring buyers your way, a price reduction raises red flags. Here’s the short list: You miss the critical first 14 days when buyers and agents are most interested in a new listing. Other agents may dismiss you as an unreasonable seller that would be difficult to work with. Your home can no longer compete with other new listings fresh on the market, particularly if they are more fairly priced for your market. Buyers may think something is wrong with the home. They may press for more concessions, dis...